Air Malta has launched a new package holiday business based on flights from the UK, Italy, Germany and France.
The airline said more markets will be added soon.
Air Malta claims to be able to offer packages for less money than booking flights, hotels and transfers separately on airmaltaholidays.com.
Chairman Dr Charles Mangion said: “As the ‘Airline of the Maltese Islands’ we are determined to facilitate inbound travel. Every year we fly over two million customers, the majority being tourist visitors. It was a natural step for us to start offering package holidays.”
Chief commercial officer Paul Sies said Air Malta Holidays was the airline’s ‘first step at entering the package holiday market after an absence of several years’.
“Over the last few years, technological innovation has created opportunities for us to offer package holidays. Customer experience is enhanced, allowing our passengers to ‘build’ their own travel package,” added Air Malta chief executive Clifford Chetcuti.
Sies said Air Malta also has ambitions to launch dedicated websites for booking events and conferences.
“These new online systems will be targeting event and conference organisers in Malta that wish to attract foreign tourists to their events and conferences,” he added. “This will continue facilitating travel to the Maltese islands at value for money.”