British Airways is moving to the next phase of its lounge reopening plan.
It will open the doors to its Concorde Room (for First Class) at JFK and Heathrow on 1 September, as well as a number of other enhancements.
The reopening of the airline’s two exclusive lounges, both of which have remained closed since March 2020, follows the reopening of the airline’s flagship US lounge, that reopened in early August.
To coincide with the opening of both Concorde Rooms, British Airways will be introducing a new cocktail menu.
Customers in the Concorde Room will continue to receive table service across the whole lounge, but visitors to other lounges will also benefit from using the airline’s new digital ‘Your Menu’ service which allows them to order food from the menu directly to their seat in the lounge with the use of a QR code close to them.
“As we start to gradually welcome back customers, we want to ensure that they have the best experience possible with British Airways. We are looking at every element of the customer experience,” said Tom Stevens, British Airways’ Director of Brand and Customer Experience.
British Airways customers using the airline’s Concorde Room will also have access to the new ‘Forty Winks’ EnergyPods, for a pre-flight nap.
Concorde Room customers will be able book an EnergyPod via dedicated hosts, request a time to be woken and choose a hot beverage to enjoy afterwards.
Other enhancements to the customer experience include the introduction of ‘Best of British menus’ on board the airline’s flights, focusing on seasonal ingredients.