Choice Hotels Europe has repositioned itself as Choice Hotels EMEA as it continues its master license agreement with Seera Hospitality to open at least ten hotels in Saudi Arabia within the next five years.
Currently there are several identified projects for Choice Hotels’ brands throughout Saudi Arabia in various stages of development.
The first three properties – Clarion Jeddah Airport, Comfort King Road Jeddah, and Comfort Olaya Riyadh are due to open at the end of this year and are available to pre-book now.
Clarion Hotel Jeddah Airport has 200 rooms and is located on the Prince Majid Road, just three minutes away from the new King Abdul-Aziz International Airport and Jeddah Airport Train Station.
The Comfort King Road, with 125 extended stay suites, is located in one of the most prominent areas of Jeddah.
The Comfort Olaya Riyadh is located in Olaya, in the city’s central business district near the iconic Kingdom Tower.
The hotel has 97 extended stay suites, as well as a rooftop lounge with views of the Riyadh skyline.
“I’m excited to continue this master license agreement in Saudi Arabia and welcoming Seera Group and the forthcoming properties to our portfolio,” said Choice Hotels EMEA CEO, Jonathan Mills.
The announcement comes shortly after Helen ter Beek, Senior Director Commercial and Operation, and Edwin Broers, Director Deployment Operations, joined the Choice Hotels Leadership team.
Helen oversees all commercial activities as well as deployment services for Choice Hotels’ partners, with Edwin leading the operational onboarding of all new partners including Seera Group.