Dana Air has upgraded its Dana Miles loyalty programme to Dana Miles Club as membership reached a record 18,000.
Media and Communications Manager of the airline, Kingsley Ezenwa, said the airline had to rebrand as a result of its growing membership and increased benefits attached to the tiers of membership – blue, silver, and gold.
Ezenwa said the guests are now realising the need to go cashless and use more of their miles for upgrade from economy to business class, payment of excess and allot of other flight and none flight related benefits.
“We have had a case where someone travelling with his family ran out of cash and couldn’t pay for his excess baggage but used his excess miles to pay and still got an upgrade from economy to business class cabin. There are loads of benefits attached to being a member of the club and we are glad to have been able to grow its membership to this all time high,” he said.
On the recent message circulating on social media about a statement purportedly made by one of the airline’s pilots, Ezenwa denied the alleged source, adding that a pilot has the right to ground an aircraft if he or she is not comfortable with its level of maintenance.
“So, why would any pilot say such about the aircraft he or she will still fly? Last year, someone raised a false alarm and was arrested and released after promising never to engage in such anymore. Now this is the latest of their infantile de-marketing strategy.
“Unfortunately for them, while they are focusing on their evil acts, we are focusing on delivering quality service hinged on safety and exceptional service and we are happy that our guests are better enlightened now.”
He advised the public against misusing their social media platforms to spread “blatantly malicious” and unverifiable information, as the airline is determined to again fish out the perpetrators and prosecute accordingly.