Over 50s travel insurance specialist, Staysure, has acquired a controlling stake in Eclipse Financial Holdings Limited, the owners of PayingTooMuch.com
It said the move will build on its recent acquisition of Avanti travel insurance, which has since doubled in size.
The deal allows Staysure to enter into the price comparison market for the ever-growing number of over 50s in the UK.
It will see the insurance specialist increasing the group customer base to over two million.
The PayingTooMuch.com brand offers a range of insurance products, including travel, car, home, life and health cover.
It will continue to be managed as a standalone business under the leadership of managing director Michael Ward.
Ryan Howsam, Staysure chairman, said: “Staying as a standalone brand, PayingTooMuch.com has the opportunity to capture markets which we don’t currently operate in and we’re extremely excited to be working with Mike and his team to help them grow and expand with us.”