On the heels of being named Florida’s number 1 city, Visit Tampa Bay (VTB) is launching its biggest-ever summer campaign.
Visit Tampa Bay’s established ‘Florida’s Most’ branding is the focus of the campaign, which targets travelers looking for adventure, culture, and wide-open spaces.
Ads will air on premium video and on-demand content, radio, out-of-home, gas station TVs and digital content platforms.
The $3-million brand awareness campaign will target all feeder markets for the first time for the summer season in Atlanta, Boston, Chicago, Dallas, Fort Myers, Philadelphia, New York City, Orlando, Washington, D.C. and Miami, which will run in Spanish.
An additional 5% is budgeted to target the multicultural market in Atlanta and Miami via radio, print and digital channels amongst black and Latino audiences.
It is targeting 32 million impressions by completion.
“As pent-up travel desire increases, our aggressive marketing strategies will help keep our momentum going as we strive to achieve strong summer visitation,” said Santiago C. Corrada, president and CEO of Visit Tampa Bay.
It also comprises the ‘Unlock Your Inner Pirate’ digital campaign, which pushes vacation themes ranging from girlfriend getaways to adventurous seekers.
The 75-day campaign will first launch in Philadelphia, Orlando, Atlanta, Washington D.C., and Boston.