UK tourist boards have launched a country-wide standard and consumer mark to boost confidence among visitors.
The We’re Good to Go industry standard and supporting mark shows can be displayed by businesses who can demonstrate they are adhering to Government guidance, have carried out a Covid-19 risk assessment and have the required processes in place.
The scheme has been developed in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales, with input from more than 40 industry bodies including UKHospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council as well as destination management organisations across the country.
The self-assessment includes specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues and tour and coach operators with signposting to further industry and trade association guidance as required.
The scheme is free to join and open to all businesses across the industry.
To obtain the mark businesses must complete a self-assessment through an online platform including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark for display in their premises and online.
VisitEngland Director Patricia Yates said: “With millions of jobs and local economies across the country reliant on tourism it is essential that businesses can get up and running as soon as the respective Government advice allows to capture the peak British summer season.
“We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ‘ring of confidence’ is a crucial step on the industry’s road to rebuilding.”
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